Monday, July 26, 2010

Priorities - Part One of ?

There are several necessities to our human life. I think they go in this order.

We have to breath.

We have to drink water.

We have to eat.

We have to sleep.

Breathing and sleeping are still free. Drinking water is also free if you choose, but don't get me started on that one. Eating is the only physioligical need we have that costs money. Since the beginning of time, it has been the most energy and cost demanding part of our life. Indigenous people based their whole culture on how food was hunted, gathered and grown. It makes sense that when times are tough, it would be one of the first things we look at when it comes to saving money and time. However, the extent we have chosen to take these savings is bordering on ridiculous.

I'm not sure exactly where or when the shift occurred. If it was the illusion of being too busy, possibly the lack of finances, or just a plain lack of caring, but a shift definitely occurred in this countries priorities. Billions of dollars are devoted to our food supply. With all of our technological advances and knowledge of the human body, why is our diet getting worse? Why will we spend $100 a month on a cellphone, $50 on television, $5 a day on coffee or energy drinks but when it comes to buying awesome food our response is, “oh no, that is way too expensive?”

My suggestion, buy something awesome that you "need" and skimp on something you don't need.

Here's what I just bought.
A bottle of aged
New Mexico Balsamic Vinegar!

I'll let you know how it is.